Man is a social animal. Few people have understood this better than Mark Zuckerberg, the already famous founder of facebook. The way argumenta "deals with" social media is to embrace them and include them in our solutions, both conceptually and in our software development solutions. We will soon show a number of the solutions here at this website.
A common denominator in our work is using our own facebook apps to build much more web traffic. Another is improving the facebook profiles with richer context, more appeal and better interaction with other media. A rising tendency is to build websites that have a look and feel familiar from facebook, since it is already a kind of standard for interaction and well being social.
PS: Now social media is more than facebook, it is Google+ and it is Twitter and more - of course . But so far our focus point is facebook and Google+.