Introduction

Argumenta was founded in June 2003 with the explicit ambition to create a strategically competent communications and consult house. Now as partner in the Inarea identity architecture and design network, we have the reach and competence to take on complex communications and branding projects inside and outside Denmark.

Our solutions generally presuppose an understanding of the complexities of a modern company´s brand (who are we ?, how are we perceived? how would we like to be perceived?). Values Management  is our mainframe/prime tool to analyze systematically, how to work with the identity of companies, so it strengthens the external commercial communication, but also the motivation and focus of the people working inside the company.
Very often we work with the visual identity, and how the company presents itself  “all around” (i.e. tone-of-voice, consistency from websites to advertising, from signs to workclothes)  to make sure we create a strong, believable, attractive, consistent platform, from which to interact with clients and the outer world as such.